According to a survey of 482 unmarried men and women by Gayeon, a domestic matchmaking company, eight of 10 male respondents pointed out beauty as the foremost value in choosing a woman for dating.
Personality, academic background and economic power came next on the list. Women also showed a similar order in preference for dating partners.
But the results were quite different in selecting a spouse. Appearance was placed virtually at the bottom of the list, while the wealth of perspective spouses, their jobs and academic backgrounds topped the list.
Nearly 50 percent of female respondents placed top priority on prospective spouses' monetary value, followed by personality, alma mater and family background.
Hong Jeong-wook, spokesman for Duo, a major matchmaking agency, said: "Regardless of gender, money is one of the key elements in selecting a person to marry. In the past, men paid greater attention to beauty than other factors. But it's not the case any longer."
Article:
http://www.koreatimes.co.kr/www/news/nation/2010/02/113_59727.html